SIERRA

A media house forbrands with legacy.

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EST. 1993Monalisa Johnson, Founder

Who we are

Brand
Architecture.

Sierra Media Productions architects brand from the ground up. Strategy, creative, media, podcast authority, and digital. One team. One standard. The result is work that arrives loud, lands sharp, and earns the room.

Three decades old, brand-new in attitude. We work with founders who want the brand to outperform the category, not match it.

01

Strategy

Position, plan, place every dollar against an objective.

02

Story

Cinematic creative that earns attention and holds it.

03

Scale

Targeted media, modern channels, accountable measurement.

Facts & figures

The proof.
what's next.

Thirty years of receipts. Three offices. Four markets. Hundreds of campaigns that moved a number we agreed to move.

30+

Years building brands

100+

Campaigns shipped

$100K

Avg revenue lift per client

4

Markets across the U.S.

The Work

Receipts.

Black and white motion-blur photograph of a basketball mid-arc inside a packed CIAA Tournament arena. STOCK PLACEHOLDER - swap with Sierra-supplied tournament photography.

CASE 01 / 2024

+100K

Incremental ticket sales for the CIAA Tournament on the same media spend.

CIAA Tournament / 2024

Read the case
Black and white moody photograph of courthouse columns under raking light. STOCK PLACEHOLDER - swap with Sierra-supplied legal-brand creative.

CASE 02 / Practice growth

LEAD

How we positioned a Louisiana personal-injury firm as the lead voice in a saturated market.

Chip Forstall / Personal Injury

Read the case
Black and white wide-angle photograph of a campaign rally crowd viewed from behind a podium. STOCK PLACEHOLDER - swap with Sierra-supplied campaign documentation.

CASE 03 / 2022 election

+1 SEAT

African American radio strategy that helped flip Georgia.

Sen. Warnock / 2022 Runoff

Read the case

Our values

What
stays true.

01

Strategy that earns its keep

Every dollar of media is accountable. Every creative is built to a stated objective. The work stays.

02

Story before spectacle

Cinematic, yes. But cinema is only useful when it carries an argument. The story comes first, the camera serves it.

03

Cultural fluency by default

We speak to the audience the brand actually wants to reach. Not a generic America. A specific one.

04

Operational rigor

Schedules hit. Files arrive on spec. Approvals flow. Founders sleep. Producers earn.

Our journey

Thestory

Six chapters, three cities, one operating thesis. The market changed at every turn. The discipline stayed.

  1. 1993

    Founded in New Orleans

    Monalisa Johnson opens Sierra Productions during the late analog era. A working production studio with a long tail of clients.

  2. 2001

    Marketing + media buying added

    We expand from production-only into media strategy and buying, becoming a full-service partner.

  3. 2005

    Rebuilding after Katrina

    The storm closes one chapter. We rebuild, expand into New York, and double the operating footprint.

  4. 2012

    Purpose-driven campaigns

    We commit to socially conscious work for the causes and candidates we believe in.

  5. 2020

    Navigating the pandemic

    Remote production, virtual events, and a new Dallas office. The team grows through the storm.

  6. 2025

    The next chapter

    Mentoring the next generation of leadership while the founder stays close to every account.

Trusted by

Leading brands.

CIAAFood LionLaw Offices of Chip ForstallWarnock for GeorgiaComcastiHeartMediaAudacySpotifyApple PodcastsWestwood OneCIAAFood LionLaw Offices of Chip ForstallWarnock for GeorgiaComcastiHeartMediaAudacySpotifyApple PodcastsWestwood One

Our services

Six disciplines.
Podcasting, new for 2026.

An integrated agency where strategy, media, production, and authority all answer to the same plan and the same producer.

01

Media Strategy, Planning + Buying

Targeted, accountable spend across radio, streaming, OTT, digital, and out-of-home. We invest your dollars where attention actually converts.

  • Audience + behavioral targeting
  • Streaming audio + video
  • Radio, TV, podcast networks
  • Performance measurement

02

Audio, Video + Content Production

End-to-end production studio. Editorial film, broadcast commercials, original music, voiceover, and cinematic storytelling.

  • Commercial + branded film
  • Voiceover + sound design
  • Color, animation, finishing
  • Studio + on-location crews

03

New for 2026

Podcast Distribution + Authority Building

We build the show, distribute across networks, and convert listenership into business authority. New in 2026.

  • Show concept + structure
  • Network distribution
  • Guest booking + amplification
  • Authority brand positioning

04

Digital Marketing + Web Solutions

Modern, conversion-tuned websites and digital campaigns. We pair sharp design with measurable funnels.

  • Website design + build
  • Landing page systems
  • Conversion optimization
  • Funnel analytics

05

Brand Strategy + Creative Direction

Position. Identity. Voice. Direction. The strategic spine every campaign hangs from.

  • Brand foundation + positioning
  • Messaging architecture
  • Visual + verbal identity
  • Creative direction

06

Social Media Advertising + Content

Editorial content built for the feed. Paid social that performs because the creative deserves to.

  • Paid social campaigns
  • Content calendars + production
  • Community + engagement
  • Influencer integration

The team

The faces.

Black and white editorial portrait of Monalisa Johnson, Founder and CEO of Sierra Media Productions. STOCK PLACEHOLDER - swap with real founder portrait.

Monalisa Johnson

CEO / FounderNew York + Dallas

  • Black and white editorial portrait of Marlise Wilson, Associate Producer and Project Manager. STOCK PLACEHOLDER - swap with real team portrait.

    Marlise Wilson

    Associate Producer + Project Manager

  • Black and white editorial portrait of Christian Foster, Visual Director for Set and Stage. STOCK PLACEHOLDER - swap with real team portrait.

    Christian Foster

    Visual Director, Set + Stage

  • Black and white editorial portrait of Leslie Lewis, Media Planner. STOCK PLACEHOLDER - swap with real team portrait.

    Leslie Lewis

    Media Planner

  • Black and white editorial portrait of Patrick Bell, Fractional Director of Ad Ops. STOCK PLACEHOLDER - swap with real team portrait.

    Patrick Bell

    Fractional Director of Ad Ops

  • Black and white editorial portrait of Alex Antevski, Editor and VFX artist. STOCK PLACEHOLDER - swap with real team portrait.

    Alex Antevski

    Editor, VFX

  • Black and white editorial portrait of Dex Williams, Video Director. STOCK PLACEHOLDER - swap with real team portrait.

    Dex Williams

    Video Director

  • Black and white editorial portrait of Alex Wiltz, Editor and Animator. STOCK PLACEHOLDER - swap with real team portrait.

    Alex Wiltz

    Editor, Animator

Frequently asked

What founders ask.

  • Most engagements run as an integrated retainer covering strategy, media, and production. We open with a brand foundation sprint, then run a continuous quarterly cycle of plan, produce, ship, measure, and refine.

  • Yes. We have a long track record in political campaigns, civic causes, and purpose-led brand work. The discipline is the same. The tone shifts.

  • Podcasting is a separate authority-building channel we treat as its own line. We design the show concept, distribute across networks, book guests, and translate listenership into measurable category authority.

  • Both. We are headquartered in New York with offices in Dallas, with crew and partners that travel anywhere your shoot needs to be.